Browsing by Author "M Sayeed, Alam"
Now showing items 1-1 of 1
-
Can women own small business avail branding opportunity for market development?
M Sayeed, Alam; Md. Aminul, Islam; Noor Asliza, Abdul Rahman (Universiti Malaysia Perlis (UniMAP)Centre for Communication Skills and Entrepreneurship, 2010-11-12)Women owned businesses are typically characterized by some unique set of features; smallness in size, low barrier of entry with less capital requirement, and hence yield slower growth and low returns. Most of the women ...