Browsing International Journal of Business and Technopreneurship (IJBT) by Author "Lopez, Mabel O."
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Silent selling: Exploring the relationship between fashion retail visual merchandise and impulse buying behaviour
Lopez, Mabel O. (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2023-06)Visual merchandising is accorded a substantial amount of importance in the research and practice of current fashion retail today. The conventional reference to a visual stimulus, which was traditionally thought of as a ...