Browsing International Journal of Business and Technopreneurship (IJBT) by Issue Date
Now showing items 1-20 of 135
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The challenges faced in it outsourcing: a quantitative study of MSC companies in Selangor of Malaysia
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2015)Information Technology Outsourcing is embraced by Malaysian government and the world for the objectives of becoming information developed societies. Therefore, it is important to investigate the challenges faced by IT ... -
Sustainability Paradigm for Malaysian Manufacturing SMEs: An Operations Research Approach
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-10)Small and Medium Enterprises (SMEs) are the driving force for Malaysian economy. They provide employment, stimulate local economy and participate in the supply chain for large companies. However, limited studies were ... -
Factors Leading to Market Segmentation of Fashion House Business based on Customer Behavior: Evidence from Bangladeshi Fashion Industry
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-10)The key objective of this paper is to find out factors affecting market segmentation of fashion house business in Bangladesh based on customer behaviour. For the purpose of the study, a judgment sampling of 200 customers ... -
Will Services be the New Engine of Economic Growth in Bangladesh?
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-10)At present, development of a vibrant and competitive services sector is a key characteristic of modern economies in the world. In the developing world, services frequently account for two-thirds or three-quarters of ... -
Towards Achieving the Success in Communication Campaign: A Study on Marks and Spencer
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-10)Marks and Spencer (M&S) suffered from losing its customers’ trust and confidence which substantiated significant decline in sales since the beginning of this century, especially in 2004. But M&S developed a new ... -
Deals Characteristics and Short-Term Stock Price Performance of Malaysian Acquirers
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-10)This paper aims to examine the effect of deals characteristics (types of target and method of payment) on the short-term common stock returns of acquirers in acquisitions. The sample composes of acquisitions during the ... -
Corporate Social Performance Determinants: A Study of Marketing Petroleum and Food and Beverages Industry in Nigeria
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-10)A corporation operating within any societal environment should have mutual and positive relationship with the society. This relationship can be achieved and maintained in the long run if the company discharge its social ... -
Sustainable Poverty Alleviation through Integration of Waqf and Microfinance: A Case Study of Sokoto State, Nigeria
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-10)This is an exploratory research aimed at unveiling many myths surrounding the prevalence of poverty in the Nigerian State of Sokoto. This study attempts to disclose the failure of previous conventional poverty-alleviation ... -
A Study of Factors Affecting Consumer Buying Behaviour in Online Shopping (Case Study: Digikala Online Store)
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-10)This study was conducted with the aim to investigate determinants of consumer buying behaviour in Digikala Online Store. This research was applied in terms of objective, and descriptive-correlational according to data ... -
Financial Constraints and Exports: Firm Level Evidence from Nigeria
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-02)The objective of the study is to analyse the interaction between financial constraints and firms’ exporting behaviour in Nigeria. The empirical framework is applied to the 2014 World Bank Enterprise Surveys Indicator ... -
Evaluation the Effect of Relationship Marketing on Future Interactions in a B2B Trade Fair
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-02)This study examines the effect of relationship‐based marketing on future interactions between customers and vendors in the trade fair of machinery and raw materials of biscuits, sweets and chocolate. Previous research ... -
Effective Factors on Customer Satisfaction of Isfahan Pasteurized Milk Company
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-02)Providing customer satisfaction and customer focus is important for companies and organizations in the dynamic environments in this modern competitive world. The aim of this study is to measure customer satisfaction of ... -
Ranking the Effect of Services Marketing Mix Elements on the Loyalty of Customers by Using Topsis Method (Case Study: Saderat Bank Branches in Isfahan)
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-02)Successful companies do not only pursue sale but they are seeking satisfactions of customers and their loyalty. This study aims to rank effect of services marketing mix elements on the customers' loyalty in the Saderat ... -
Pursuing Goal of Self‐Sustainability but Leads towards More Instability: Challenges and Way Forward of Self‐Help Groups (SHGs)
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-02)This study contributes to a stream of literature by developing a conceptual framework to understand promising influence of Self‐Help Group (SHG) on poor people’s lives through microfinance, as SHG is a function of ... -
Key Features of Internal Governance Mechanisms for Social Enterprise Sector
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-02)Malaysian government is prioritising the efforts in raising the income and uplifting the wellbeing of the citizen (rakyat) in order to achieves an equitable society by the year 2020. Currently, Malaysian government is ... -
Mediating Effect of Technological Innovation on the Relationship between HRM, and Performance in Selected SMEs in Malaysia
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-02)The study is to examine the relationship between Human Resource Management (HRM), technological innovation and firm performance among small and medium enterprises (SMEs) in Malaysia. The mediating effect of technological ... -
Measuring the Effectiveness of Employee Assistance Program in the RMGs of Bangladesh: An Evaluative Study
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-02)The core objective of the study is to examine the performance of Employee Assistance Program (EAP) in reducing or preventing job and life‐relevant problems of the workers of ready‐made garments (RMG) sector of Bangladesh. ... -
Science and Technology Program of Entrepreneurship for Universitas Bina Darma’s Entrepreneurship Development
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-02)Entrepreneurship can be defined as "risk‐taking to run your own business by exploiting opportunities to create a new business or innovative approaches so that managed businesses grow bigger and more independent in the ... -
Life Cycle Theory of Dividends: A Review of Literature
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-02)Purpose: This study aimed at reviewing life cycle theory of dividends based on summarized empirical evidences provided in the previous studies. Design/methodology/approach: The key theoretical and empirical studies on ... -
Tax Rates Effects on the Risk Level of Listed Viet Nam Natural Gas and Oil Firms During Global Economic Crisis 2007‐2009
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-06)The emerging stock market in Viet Nam has been developed since 2006 and affected by the financial crisis 2007‐2009. This study analyzes the impacts of tax policy on market risk for the listed firms in the natural gas and ...