Browsing International Journal of Business and Technopreneurship (IJBT) by Author "Ummi Naiemah, Saraih"

Now showing items 1-7 of 7

    • Consumers’ religio-spiritual insights in Ramadhan advertisements 

      Junaid, Ansari; Ummi Naiemah, Saraih; Adi Anuar, Azmin; Muhammad Sufyan, Ramish (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
      Consumers get irritated and distracted while watching the Ramadan TV commercials due to the non-availability of the consumers’ religio-spiritual insights and this irritation can sometimes create a negative brand image. ...

    • Exploring digital parenting awareness during Covid-19 pandemic through online teaching and learning from home 

      Noormaizatul Akmar, Ishak; Syed Zulkarnain, Syed Idrus; Ummi Naiemah, Saraih; Mohd Fisol, Osman; Prasetiyo, Wibowo Heru; Obby Taufik Hidayat; Firas Tayseer Mohammad Ayasrah (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-10)
      There is concerned that the students’ knowledge and skills are not par as those who experience normal education before COVID-19 pandemic. Digital parents ought to participate in their children’s new normal learning method ...

    • Factors affecting gender equality among societies in Karachi, Pakistan: a mediation and moderation analyses 

      Amena, Sibghatullah; Ummi Naiemah, Saraih; Hanim, Hamdan (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
      The goal of this study is to build to investigate the elements that influence gender equality in Karachi Societies. Karachi is one of Pakistan's largest cities, a developing country in South East Asia. When it comes to ...

    • Impact of Meme advertising on brand equity 

      Muhammad Sufyan, Ramish; Ummi Naiemah, Saraih; Julinawati, Suanda; Junaid, Ansari (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
      This study has inspected the design of the meme advertising on brand equity among the population of Pakistan and dug into how meme advertising can influence the brand among the target population and if they create a ...

    • The Influences of Work-Life Balance, Personality and Emotional Intelligence on Women Leadership Behaviour among the Malaysian Engineers 

      Hanim, Hamdan; Ummi Naiemah, Saraih; Amena, Sibghatullah (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
      Nowadays, there are now more women on the management team. In the past, only men could participate in certain roles, board meetings, and decision making. However, the number of women in leadership positions remains low, ...

    • Servant leadership philosophy and practice: development of training activities to implement servant leadership in organisations 

      Muhammad Azeem, Qureshi; Ummi Naiemah, Saraih (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
      Research on servant leadership in the past few years has covered several theoretical and practical aspects. The growing literature on servant leadership supports its positive impact on individuals and organisations. However, ...

    • A study on brand loyalty for cosmetic products among female customers in Belagavi City 

      Jewargi, Varun; Veerendrakumar M. Narasalagi; Ummi Naiemah, Saraih (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)
      This paper delivers a fruitful knowledge on the domain of brand loyalty for cosmetic products among female customers in Belagavi City, India. In detail, this paper aims to examine several factors that affecting the purchase ...