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Sustainability Paradigm for Malaysian Manufacturing SMEs: An Operations Research Approach
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-10)
Small and Medium Enterprises (SMEs) are the driving force for Malaysian
economy. They provide employment, stimulate local economy and participate in
the supply chain for large companies. However, limited studies were ...
Factors Leading to Market Segmentation of Fashion House Business based on Customer Behavior: Evidence from Bangladeshi Fashion Industry
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-10)
The key objective of this paper is to find out factors affecting market
segmentation of fashion house business in Bangladesh based on customer
behaviour. For the purpose of the study, a judgment sampling of 200
customers ...
Will Services be the New Engine of Economic Growth in Bangladesh?
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-10)
At present, development of a vibrant and competitive services sector is a
key characteristic of modern economies in the world. In the developing
world, services frequently account for two-thirds or three-quarters of ...
Towards Achieving the Success in Communication Campaign: A Study on Marks and Spencer
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-10)
Marks and Spencer (M&S) suffered from losing its customers’ trust and
confidence which substantiated significant decline in sales since the beginning
of this century, especially in 2004. But M&S developed a new ...
Sustainable Poverty Alleviation through Integration of Waqf and Microfinance: A Case Study of Sokoto State, Nigeria
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-10)
This is an exploratory research aimed at unveiling many myths surrounding the
prevalence of poverty in the Nigerian State of Sokoto. This study attempts to disclose the
failure of previous conventional poverty-alleviation ...