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Preliminary study on the perception of E-Wallets usage by Malaysian online users
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-02)
E-wallet is a cashless payment method performed through applications. With wider accessibility to the Internet, the usage of e-wallets has increased and is believed to continuously grow among Malaysians. This preliminary ...
Investigating employers’ and graduates’ perceptions about graduate employability skills in Bangladesh
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-02)
This study investigates perceptions of employers and graduates to identify employability skills expected by employers and graduates in Bangladesh. The study conducted a questionnaire survey with employers of several ...
Factors influencing on consumers’ fast-food consumption preferences: an empirical study on Facebook users in Dhaka City, Bangladesh
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-02)
The growing usage of Facebook and Facebook users in Dhaka city Bangladesh provides an insightful impact on changing fast-food consumption preferences. This research focuses on influential factors of fast-food consumption ...
Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-02)
This article illuminates the effects of general takaful product pricing on the purchasing behaviour among Muslim’s customers. This article also shed light on the moderating effect of religious orientation to bridge the ...
Influence of stakeholders on sustainability of social enterprises: a critical review study
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-02)
This study proposed a novel conceptual framework that links stakeholders and the sustainability of social enterprises. This conceptual study also examined the existing literature to present a new framework for sustainable ...
Social media advertising and online buying intentions: a multidimensional investigation with shopping enjoyment as mediator
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-06)
In the current era, traditional marketing streams are just a small segment of the varied approaches used to market products. The increasing focus on social media shaped state-of-the-art advertising and shifted the way ...
The influence of unethical marketing practices on consumers’ buying behaviours among Malaysian tertiary students
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-10)
An unethical brand of marketing is a type of marketing strategy that distorts or exaggerates the truth of products offer, closely followed by using unrealistic, altered images or unverified claims to confuse and mislead ...
Mediating effect of Financial Reporting Act 2015 on financial reporting quality in Bangladesh
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-10)
Using a structured questionnaire survey with the chartered accountants in Bangladesh, this study evaluates the mediating effect of the Financial Reporting Act (FRA) 2015 on financial reporting quality (FRQ). We proposed a ...
Online consumer’s behavior on product review and the likelihood of them being fraud victims
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-10)
This study is driven by the rising numbers of Malaysian online consumers being fraud victims. This phenomenon is speculated to grow if there is no action taken in minimizing it. The purpose of this study is to examine the ...
Corporate performance and service innovation: An empirical investigation in a manufacturing-based organization
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-06)
The purpose of this research is to investigate if there are significant influences of corporate performances on service innovation. There are four internal variables under the domain of corporate performance; where the ...